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Global Engagement

International Business: Strategies for Business-Government Relations

New dates coming  in 2013


 

Georgetown University campus, Washington, D.C.

 
Why do so many leaders fail to fully address the political, regulatory, social and cultural influences on business?

To succeed in international business, leaders need a firm grasp on how they can help shape and respond to the rules of competition. This program offers business executives, diplomats and non-governmental leaders an in-depth approach to creating, influencing and executing non-market strategy in the global economy. Specifically you will learn:

 

  • How do companies articulate and execute non-market strategies to make their business more viable?

  • What types of policies, agreements and international institutions can leaders leverage?

  • How do successful businesses interact with government, regulators, citizens, NGOs, activists and the media?

  • How can leaders create and build their non-market strategy toolkit to gain a competitive advantage?

 

Designed for those responsible for their organization’s strategy


International Business is designed for business leaders responsible for formulating their organization’s commercial, outreach, consumer and investment strategies. Communications, regulatory affairs, legal, and community relations professionals in businesses, non-governmental organizations and embassies will benefit from this program.

 

The faculty & agenda 


This program is led by a team of faculty and industry practitioners who are world-class, diverse in thought, experience and nationality. They are energized by the opportunity to engage with – and help advance – the future leaders of the world. Program leaders include:

 

  • Marc Busch, Professor, School of Foreign Service, Georgetown University
  • Christina Sevilla, Deputy Assistant United States Trade Representative

  • Michael McAdoo, Vice President, Bombardier Aeronautics

 

Recent faculty publications include:

 

This three-day program is structured to use real life case studies to enhance participant learning. The first day will focus on articulating and executing non-market strategy. The second day will include modules on building capacity for non-market strategy and benchmarking. The final day is centered on a non-market strategy case study: The View from Bombardier and USTR.

 

Why the McDonough School of Business at Georgetown?


With its global focus in the international city of Washington, D.C., Georgetown University is uniquely positioned to help business leaders understand and harness non-market strategies around the world.


Coursework includes lectures, case studies and classroom discussion. We encourage and appreciate real-world examples of challenges faced by participants in their organizations, and incorporate these examples into program learning. 

Program Fee and Registration:

 

The program fee is $4,250.

 

 Office of Executive Education

Georgetown University

 37th and O Streets, NW

 Rafik B. Hariri Building, Suite 474

 Washington, D.C. 20057-1223 USA

 Tel. +1 202 687 4065

 msbexeced@georgetown.edu

 

There is a 10% discount for NGOs, Government and multiple registrants from a single organization for the same program. There is a 20% discount for Alumni to celebrate the first year of our executive certificate programs in 2012. For more information, please see the registration information page.

 

 

 

 

 

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