Executive Education Session
Georgetown's executive education programs are designed to advance your knowledge, enabling you to succeed in your career and achieve your goals. Georgetown connects program participants to a concentrated community of government, business, technology, and innovation leaders, both U.S. and international, in one of the most dynamic and advanced cities in the world.
Global Engagement: Non-market Strategy and International BusinessSpring 2012 in Washington, D.C.
Why do so many leaders fail to fully address the political, regulatory, social and cultural influences on business?
To succeed in international business, leaders need a firm grasp on how they can help shape and respond to the rules of competition. This program offers business executives, diplomats and non-governmental leaders an in-depth approach to creating, influencing and executing non-market strategy in the global economy. Specifically you will learn:
- How do companies articulate and execute non-market strategies to make their business more viable?
- What types of policies, agreements and international institutions can leaders leverage?
- How do successful businesses interact with government, regulators, citizens, NGOs, activists and the media?
- How can leaders create and build their non-market strategy toolkit to gain a competitive advantage?
Designed for those responsible for their organization’s strategy
Global Engagement is designed for mid to senior-level managers and business leaders responsible for formulating their organization’s commercial, outreach, consumer and investment strategies. Communications, regulatory affairs, legal, and community relations professionals in businesses, non-governmental organizations and embassies will benefit from this course.
The faculty & agenda
This class is led by a team of faculty and industry practitioners who are world-class, diverse in thought, experience and nationality. They are energized by the opportunity to engage with – and help advance – the future leaders of the world. Course leaders include:
- Michael McAdoo, Vice President, Bombardier Aerospace
- Christina Sevilla, Deputy Assistant United States Trade Representative
- Phil Levy, Resident Scholar, American Enterprise Institute
- Marc Busch, Professor, School of Foreign Service, Georgetown University
This 3-day course is structured to use real life case studies to enhance participant learning. The first day will focus on articulating and executing non-market strategy. The second day will include modules on building capacity for non-market strategy and benchmarking. The final day is centered on a non-market strategy case study: The View from Bombardier and USTR.
Why the McDonough School of Business at Georgetown?
With its global focus in the international city of Washington, D.C., Georgetown University is uniquely positioned to help business leaders understand and harness non-market strategies around the world.
Coursework includes lectures, case studies and classroom discussion. We encourage and appreciate real-world examples of challenges faced by participants in their organizations, and incorporate these examples into program learning.
Course Fee: $4,250
For information on available discounts for NGOs, alumni and groups, please see registration information.
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Whether from global trends, market forces, political dynamics, or business cycles, upheavals often require strategic redirection, restructuring, budget cutbacks, and HR decisions that can disrupt and distract an organization’s workforce. The challenge for leaders and managers today is how to continually anticipate and adapt to a highly dynamic and competitive environment and keep employees focused, engaged, productive, motivated and energized amid the chaos. This course will equip managers to help their teams and organizations accept uncertainty as a given, embrace change as a constant, stay on course, and keep moving forward to achieve their organization’s mission.
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Financial executives and experts know and apply these terms and concepts every day. While many non-financial executives may have a passing knowledge of them, today, all executives and managers need to have a greater financial literacy and understanding. Financial decisions, reporting and results can affect an entire organization and its condition, performance, people and future. In three days you will gain an understanding of the basics of finance, accounting, budgeting and financial analysis. Participants will understand the main terms and concepts and be able to read a financial statement in depth – with knowledge of what went into it, why, and what the bottom line means for the organization, its mission or business, and each functional area.